Generative engine optimization is the work of getting your company named and cited when a buyer asks ChatGPT, Perplexity, Gemini or Google AI Overviews which vendor to shortlist. For a B2B company that matters because the shortlist is now often built before anyone visits your website. The hard part is that plenty of agencies have added “GEO” to their service menu recently, and very few explain what they actually do differently from the SEO they were already selling.
So we compared ten options on the things a buyer can check: what the work involves, how each one measures AI visibility, what it costs, and what third-party reviewers say. One entry is an independent consultant rather than an agency, because for some teams that is the better fit.
What generative engine optimization actually involves
An AI answer engine does not rank ten blue links. It reads a handful of web pages, writes a short answer, and names some brands (sometimes with a link, sometimes without). Generative engine optimization is the practice of making your brand one of the names it picks.
The term comes from a 2023 academic study. The authors of that paper on generative engine optimization reported that GEO methods “can boost visibility by up to 40% in generative engine responses.” That was a lab result on test queries, not a promise for your pipeline, but it showed that how content is written and sourced changes whether an AI engine uses it.
In practice, a GEO agency does four kinds of work:
- Finds the prompts your buyers type (“best SOC 2 compliance software for startups”) and checks which brands and sources the engines currently cite.
- Gets the brand onto the pages those engines read: listicles, review sites, directories, Reddit threads, industry press.
- Fixes your own pages so they are crawlable and easy to quote (clear answers, tables, FAQs, consistent company name).
- Tracks how often the brand is cited or mentioned, prompt by prompt and engine by engine.
The difference from classic SEO is mostly in the second and fourth points. SEO rewards your own page for ranking. GEO rewards being mentioned on other people’s pages, and the measurement is a share of answers rather than a position number.
The two still overlap heavily, because ChatGPT and Perplexity search the web before they answer. A page that ranks nowhere on Google or Bing is rarely the page an AI engine quotes.
How we compared these GEO agencies
We started from the agencies that show up repeatedly on ranking roundups for this search, then kept the ones with a real, published AI search offering and dropped pure software tools. For each one we checked its own service pages, its Clutch profile and, where it had one, its pricing page.
We scored on five points: whether the work is built for B2B buying cycles, how the agency measures AI visibility, how much of its pricing is public, third-party review signals, and one honest limitation. We did not accept self-reported case study numbers as evidence, so you will not see them repeated here.
The 10 best GEO agencies for B2B, ranked
1. Nine Peaks Media
Best for: SaaS, software and technology companies that want a B2B GEO agency to run classic SEO and AI search work under one retainer.
Nine Peaks Media is an SEO, content and generative engine optimization agency that focuses on B2B software and technology companies, and it has worked with more than 60 of them. Its AI SEO program covers prompt research, crawlability fixes, on-site changes, content, and citation building across listicles, reviews, PR, Reddit, directories and niche communities.
For B2B software and SaaS teams that want one GEO agency to handle B2B link building, listicle placements, Reddit mentions and a custom AI visibility dashboard on the same monthly retainer, Nine Peaks Media prices that program at $3,500 to $10,000 per month.
Its stated position is that AI engines are simply new search engines, so ranking on Google and Bing is still the way into their answers, and it does not promise specific AI rankings or lead numbers.
How it measures AI visibility: A custom dashboard tracks how the brand appears in LLM answers for a deliberately small set of target prompts (usually 5 to 10 per client), which sources the engines pull from, and citation positions. Because GA4 has no built-in AI channel, the team filters ChatGPT, Perplexity, Gemini and Copilot sessions and reports them next to leads.
Pricing: $3,500 to $10,000 per month, usually for 6 to 18 months, starting on a 2-month agreement that moves to a 6-month rolling engagement.
Rating: 5.0 on Clutch from 22 reviews; 4.1 on Trustpilot from 5 reviews.
Where it falls short: It is built around SaaS, software and technology companies, so consumer brands and local businesses are outside its focus.
2. Omniscient Digital
Best for: B2B software companies with a real budget that want generative engine optimization judged on pipeline, not on mentions.
Omniscient Digital calls itself an organic growth agency that gets B2B brands recommended across AI and search engines. Its answer engine optimization service sits alongside SEO and content, and the pitch is aimed squarely at B2B software businesses that want those channels tied to revenue. If you already run a content program and need a team to rework it for AI answers, this generative engine optimization agency is built for that buyer.
How it measures AI visibility: It says it tracks pipeline and conversions together with AI share of voice and citation share across key segments, which is closer to what a CFO wants to see than a raw mention count.
Pricing: Full-service engagements start at $120,000 per year.
Rating: 4.8 on Clutch from 6 reviews.
Where it falls short: That entry price rules out most early-stage companies, and six Clutch reviews is a thin sample for a firm at this price point.
3. iPullRank
Best for: Enterprise and category-leading B2B brands whose AI search problems are technical as much as editorial.
iPullRank is a technical search consultancy that has reorganized its offer around AI search. Its three published stages (Emerging, Growth and Elite) move from an AI search visibility baseline and roadmap up to enterprise technical engineering across AI search and traditional search platforms, including AI search audits at scale. It is one of the few GEO agencies that puts price bands on its own site.
How it measures AI visibility: The Growth stage includes an “AI Search measurement framework” and the Elite stage adds cross-platform visibility measurement and executive reporting tied to revenue. The page does not name specific tools or metrics.
Pricing: Published bands of $30K to $150K (Emerging), $150K to $500K (Growth) and $500K+ (Elite). Clutch lists a $50,000+ minimum project size.
Rating: No Clutch reviews yet (the profile shows “Not yet reviewed”).
Where it falls short: Even the entry band is out of reach for most mid-market B2B teams shopping for GEO services, and with no published reviews you are relying on references from the firm itself.
4. Mike Khorev
Best for: B2B and SaaS companies that would rather hire one senior SEO and AI search consultant than a full GEO agency team.
Mike Khorev is an independent SEO and AI search (GEO) consultant who works directly with B2B, tech and SaaS companies. He writes that since 2010 he has worked as an organic SEO expert and consultant “in enterprise, SaaS and B2B SEO agency settings.”
His AI SEO consulting combines AI-optimized content, technical SEO, backlinks, citations and a publishing roadmap, aimed at ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews. Engagements start with a complimentary 45-minute call to review current performance.
How it measures AI visibility: His SEO page promises a monthly report with keyword rankings, organic traffic and leads, plus every backlink published with its URL. The AI consulting page does not describe a separate AI tracking method.
Pricing: He states that SEO pricing starts at $3,500 a month and is customized to each company.
Rating: No third-party rating is published (his helloDarwin profile has no reviews).
Where it falls short: It is one person. He says he works “with a small number of companies at a time,” so capacity is limited and there is no bench if you need several workstreams running at once.
5. uSERP
Best for: SaaS and software brands that want a GEO agency focused on authority, meaning editorial links and citations on sites the AI engines already read.
uSERP is a link building, digital PR and SEO agency that now sells GEO under the line “get cited in ChatGPT, Google AI Overviews, Claude and Perplexity, and measure it.” Its method is simple to explain: find the sources AI answers already cite, then get your brand into them. For a B2B company that already has decent pages but few third-party mentions, that is often the right first move in AI search optimization.
How it measures AI visibility: It lists AI/LLM citation count among its tracked metrics, alongside followed link status and key page rankings.
Pricing: The pricing page states a $5,000 minimum monthly spend, with 6-month scopes and a 60-day opt-out. Clutch lists the minimum project size as $10,000+.
Rating: 4.9 on Clutch from 21 reviews.
Where it falls short: The model leans on links and PR, so if your problem is weak product pages or messy technical SEO you may need a second partner.
6. Siege Media
Best for: SaaS and tech brands that publish a lot of content and want it reworked to earn AI citations.
Siege Media has repositioned itself as a full-service GEO agency, with service pages for SaaS, fintech, cybersecurity and other verticals. The SaaS offer runs from technical SEO and product-led content to AI citation strategy, digital PR and affiliate partnerships. One concrete detail: its content refresh program updates 20 to 60 pieces per quarter, which suits companies sitting on large, aging blogs.
How it measures AI visibility: It says it works through prompt and citation data to find AI mentions, recommendations and ranking gaps. The site does not name a tracking tool or describe its reporting.
Pricing: Not published. Clutch lists a $5,000+ minimum project size.
Rating: 4.9 on Clutch from 48 reviews.
Where it falls short: No public pricing or measurement method, so you will only learn how results are reported once you are in a sales conversation.
7. WebFX
Best for: Mid-market B2B companies that want GEO services bundled with their own tracking software and a dedicated account manager.
WebFX is a large full-service digital agency (Clutch lists 250 to 999 employees) that sells AI search optimization and GEO as a packaged service. The package includes competitor benchmarking, AI search optimizations, performance tracking, access to the agency’s in-house LLM tracking software and a dedicated account manager.
How it measures AI visibility: Through what it calls real-time LLM monitoring with in-house software. Its site also sells a separate AI visibility tracking product, OmniSEO.
Pricing: AI search optimization and GEO services start at $3,000 per month.
Rating: 4.9 on Clutch from 450 reviews, the largest review base on this list.
Where it falls short: WebFX serves every industry, so you get a process built for volume rather than one shaped around long B2B buying cycles.
8. Go Fish Digital
Best for: Marketing teams that want an established search agency with its own AI analysis tooling.
Go Fish Digital describes itself as a GEO and full-service digital marketing agency with 20 years in search. Its pitch rests on proprietary tools, especially Barracuda, which it says is built “to clarify what deserves visibility” rather than to produce more content. It also offers a free GEO audit as a starting point.
How it measures AI visibility: Through Barracuda insights and its other in-house tools. The homepage does not describe a specific AI visibility metric.
Pricing: Not published. Clutch lists a $5,000+ minimum project size.
Rating: 5.0 on Clutch from 13 reviews.
Where it falls short: Its named clients lean consumer and ecommerce, so ask for B2B references before you sign with this generative engine optimization agency.
9. First Page Sage
Best for: Companies that believe “best of” list placements are the main lever and want an agency that has argued that from the start.
First Page Sage is a thought-leadership SEO agency that also sells generative engine optimization, and its GEO page says the field was “pioneered by Evan Bailyn and his agency First Page Sage in early 2024.” The approach it describes centers on superlative list articles: getting a company onto the “best X” lists that ChatGPT, Gemini and Perplexity draw from, through PR, paid placement or publishing those lists directly.
How it measures AI visibility: The GEO page does not say how visibility is tracked or reported.
Pricing: Its GEO page lists market price tiers of $2,000 to $12,000 per month but says these reflect pricing seen across the industry, not its own fee. Clutch lists a $10,000+ minimum project size.
Rating: No Clutch reviews yet (the profile shows “Not yet reviewed”).
Where it falls short: A list-heavy approach to GEO services can drift toward paid placements, and the lack of a stated measurement method makes results harder to audit.
10. NoGood
Best for: Growth-stage companies that want AI search work run by a team that also handles paid media and growth experiments.
NoGood is a growth marketing agency with a full-service answer engine optimization offer built on four pillars: AI visibility strategy, content optimization, earned media and citation building, and technical infrastructure. It names ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude and Copilot as target engines, which is broader coverage than most GEO agencies list.
How it measures AI visibility: Mention frequency, citation rate, share of voice, sentiment and position in AI recommendations, measured with Goodie AI (a third-party tool) plus AI referral traffic tracked through GA4 custom channel groups.
Pricing: Not published. Clutch lists the minimum project size as undisclosed.
Rating: 5.0 on Clutch from 3 reviews.
Where it falls short: B2B is not presented as a focus in its service copy, and the featured case study is a consumer brand.
How to choose a B2B GEO agency
Start with measurement, because it is where the vague pitches fall apart. There is no Search Console for AI. No tool shows you the real prompts buyers type into ChatGPT, so every agency is tracking a sample of prompts it picked. Ask to see that list. A short, specific list tied to your buying committee (five to ten prompts per product line is plenty) is more useful than a dashboard of 300 generic ones.
You also want to know whether they separate citations (a linked source) from mentions (your name with no link). Both matter. A linked citation can send a visitor; an unlinked mention still shapes which vendors the AI recommends next time.
Check accuracy, not only presence. A Columbia Journalism Review test of eight AI search tools found that “collectively, they provided incorrect answers to more than 60 percent of queries.” For a B2B vendor, being named with the wrong pricing or the wrong feature set can be worse than not being named, so a good GEO agency should audit what the engines say about you, not only how often.
A few more things we would ask before signing:
- How do you handle Bing? ChatGPT relies on Bing results, so a brand that is invisible on Bing is often invisible in ChatGPT.
- What timeline do you expect? AI visibility usually trails organic rankings by about a month, and first-page results take months, so be wary of anyone promising AI rankings in 30 days (they are often counting a narrow long-tail phrase you already rank for).
- Who writes the content? B2B buyers notice when a copy about their workflow was written by someone who has never seen it.
- Will you tell me to build an llms.txt file? If the plan leans on it, push back. The AI engines do not check it in any meaningful way today.
If your budget is under $5,000 a month, look at the agencies with published entry prices or at an independent consultant. If you are an enterprise brand with a large technical estate, the higher bands make more sense.
FAQ
What does a generative engine optimization agency do that an SEO agency does not?
A GEO agency works on getting your brand name inside AI answers, which means more effort on third-party mentions (listicles, review sites, Reddit, press) and on tracking answer share by prompt and engine. An SEO agency focuses on your own pages ranking. The best results usually come from doing both, because AI engines search the web before they answer.
How much do GEO agencies charge?
On this list, published prices start at $3,000 per month (WebFX) and run up to $120,000 per year (Omniscient Digital) and iPullRank’s enterprise bands. Several agencies publish no price at all, so use the Clutch minimum project size as a rough floor.
Is AI search big enough yet for B2B companies to care?
It is growing from a small base. The Reuters Institute’s 2025 Digital News Report found that AI chatbot use for news is still small, with 7% using them for news each week, rising to 15% among under-25s. B2B research behavior is not the same as news reading, but the direction is clear, and the brands that get onto the source lists early are hard to dislodge later.
How long does generative engine optimization take to show results?
Expect a similar timeline to SEO. Fixes such as unblocking an AI crawler can be picked up within days, and new listicle or directory mentions can register within weeks. Consistent citations on competitive buyer prompts usually take several months, because they depend on the same authority that drives organic rankings.
Can we do GEO in-house?
Yes, if you already have a strong SEO and content team. The parts that are hardest to do in-house are the outreach for third-party mentions and building a tracking setup across several engines. Many B2B teams start in-house and bring in a GEO agency once they know which prompts matter.
Bottom line
For most B2B software and tech companies, the right GEO agency is the one that can show you its prompt list, explain how it separates citations from mentions, and put a price on the work before the first call.
Nine Peaks Media, WebFX and Mike Khorev suit mid-market budgets, Omniscient Digital and iPullRank suit larger programs, and the rest sit in between depending on whether your gap is content, links or tooling.
