AMZ Tracker serves as a cloud-based analytics tool designed specifically for merchants looking to optimize their sales and revenue on Amazon. It equips users with essential features such as keyword research, competitive analysis, and email marketing, all aimed at improving promotional effectiveness and conversion rates. Key functionalities include tracking keywords, monitoring competitor sales, and receiving alerts for negative reviews, all of which aid sellers in refining their product listings to maintain a competitive edge.

Furthermore, AMZ Tracker provides various tools like a keyword suggestion feature and a long-tail keyword search engine, enabling merchants to discover high-converting keywords for their products. The software is complemented by a Chrome extension named Unicorn Smasher Pro, which offers in-depth insights into Amazon listings. In India, the pricing for AMZ Tracker starts at $50, with costs influenced by factors such as additional features, deployment options, and user count. For more information regarding pricing and available deals, potential users can reach out to the product team.