The software features real-time reporting capabilities, enabling users to keep a close watch on vital metrics for both paid and organic traffic streams. Additionally, Voluum provides automation tools to streamline campaign management, significantly reducing the need to toggle between various dashboards. An anti-fraud toolkit is also included, designed to identify suspicious traffic and safeguard advertising expenditures. In India, the starting price for Voluum is $149, with variations based on specific features, deployment models, and user count.