In addition to text messaging, Genius IT WA Sender supports the distribution of images paired with captions, enhancing marketing strategies with visual content that captures audience interest. The software also features an auto-reply function, which allows predefined responses to be sent automatically for specific keywords or inquiries, ensuring timely interaction with customers. Pricing for this bulk SMS tool starts from INR 600 on techjockey.com, with cost variations dependent on customization, additional features, user count, and deployment method.